“Data is life” was the slogan of a popular telecommunication company. Data to organizations play the function of blood in the nervous system.

To information technology, data is the pillar. Every organization, no matter how small, is dealing with data on a daily basis and this data comes from different sources that when properly analyzed, can generate insights for informed decisions.

Many business executives make decisions on a daily basis that are not based on data and that’s why some of these decisions fail. Take for instance a retail business doing very well in one location based on sales tractions suddenly decides to open a branch office in another location. The question is, why this decision? The fact that there is an upsurge of sales and revenue in the current location does not guarantee success in another location except this decision is based on data.